WHITNEY WERNER · DIGITAL SYSTEMS DEVELOPER & GTM ENGINEER

I design and develop the experience and the systems behind it.

Web applications, production websites, portals, and the CRM workflows and analytics that make them work in the real world.

Explore selected work ↘

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01 / SELECTED WORK

Built to solve
the whole problem.

Build systems to grow revenue. Five different problems. One approach: understand the people, build the product, connect the system, and measure what happens.

01 / 05

01 / Product tools · Solar planning

Solar Tool Suite

Five connected solar planning tools that carry a design from energy goals to equipment, solar production, and electrical configuration.

5 connected tools Explore project ↗

02 / Data platform · Ecommerce

Multi-Organization Performance Reporting Platform

A private, multi-organization KPI reporting platform with source-backed metrics, goals, trends, and trusted refreshes.

34 metrics · 4 markets Explore project ↗

PERFORMANCE / WORLDWIDE34 METRICS

PERFORMANCETrend view

GOALOn track

US · CA · AU · UK · WORLDWIDE

03 / Web application · Partner operations

Secure Partner Portal

A secure workspace for installer certification, distributor resources, regional teams, and HubSpot-connected onboarding.

$20K+ proposed annual portal spend avoided Explore project ↗

04 / Website · CRM · Measurement

Website to Lead System

A rebuilt product website with audience-specific paths, regional lead routing, email journeys, and conversion measurement.

500+ monthly leads Explore project ↗

05 / Product platform · Campaign operations

Campaign Operations Platform

A campaign platform I developed with a custom drag-and-drop page builder, governed entries, winner workflows, and a read/write Klaviyo API integration.

3 campaigns launched Explore project ↗

INTERACTIVE SYSTEM STUDY

See the work
behind a click.

Run a simplified version of four real workflows. The visible action is only the start; the decisions, integrations, and safeguards behind it make the experience useful.

WHITNEY / SYSTEM VIEW● READY

CHANGE A CONDITION

Choose an outcome to test.

ILLUSTRATIVE TRACE

RESULTRun the workflow to see the outcome.Read the case study ↗

03 / WHAT I CAN OWN

From the first question
to the working system.

Product & interface

Research the need, map the journey, design the experience, and build it.

Application development

Turn complex rules and data into clear, responsive tools people can use.

Connected operations

Integrate APIs, CRM data, and automation so the work carries through.

Measurement & iteration

Instrument key actions, read behavior, and improve after launch.

04 / AI + WORKFLOWS

AI, applied
where it helps.

I help companies identify where AI belongs in a process, then build and run agentic workflows that connect the right tools, context, and human review. The goal is less repetitive work and better decisions.

01Find the frictionStart with the actual workflow.

02Connect the contextUse the right data and tools.

03Design the handoffPut review and action in the right place.

05 / TOOLKIT

A toolkit built
to connect.

Code, design, CRM, AI, and analytics. I bring the right tools together around the problem.

Explore the full toolkit 78 tools & technologies ↗

React

TypeScript

HubSpot

Supabase

Shopify

Google Analytics

Google Tag Manager

Figma

GitHub

Vercel

WordPress

WooCommerce

Make

Zapier

Semrush

Google Ads

From an idea to a working product.

I’m most effective when a useful interface needs a reliable system behind it. I take an unclear need through design, development, integration, launch, and improvement.

My work spans applications, websites, ecommerce, CRM, analytics, and automation. The common thread is making the experience work for both the customer and the team behind it.

I design and develop the experience and the systems behind it.